Editorial calendars are a standard component of most publications’ media kit and can help you shed light onto what particular content themes editors will be covering throughout the year. Traditionally editorial calendars have been used to help advertisers figure out where they should put their advertising dollars, a modern utility for these calendars is mapping your company’s software or service offerings, or better yet subject matter expertise, within the framework of the editorial highlights of a given publication. There are literally hundreds of legal publications out there (Envision’s list alone covers 660 legal magazines, dailies, association newsletters and bar association journals), but a solid starting point for scanning through the editorial calendars takes us to the larger legal publishers and key associations. To give you a head start, we have included a few links for you to peruse: Go to the ALM Sites for a comprehensive list of all legal magazines, newsletters, and online resources available for ALM Media. Review ILTA Peer to Peer & Whitepapers editorial content if you are interested in contributing educational content to an extremely tech-savvy law firm technology audience; click on Law Practice Magazine, the ABA Law Practice Management section’s flagship membership publication, and check out the Association of Legal Adminstrator’s ALA media kit including Legal Management Magazine. If you are focused on reaching virtually the entirety of the Californian legal community, California Lawyer Magazine should meet your needs.

We will keep you updated on editorial opportunities throughout the year and feature specific publications and editorial themes as well, but hope that this primer will aid you in your quest to actively promote and represent your company and products with relevant and useful content.