Category Archives: PR

ILTA is Here! Don’t Miss out on the Program Offered for Vendors on Monday!

Posted on August 19, 2008 by InsideLegal

We at Envision/InsideLegal have been co-producing the Vendor Education Program at the ILTA Annual Conference since 2004.  For our fifth year anniversary, we  took a step back and looked at how we could improve the program, resulting in a plan … Continue reading →

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The Anatomy of a Succesful PR Campaign: What are we dealing with anyway? (Part 2 of 2)

Posted on March 27, 2008 by InsideLegal

Recently, we talked about the strategic components you might want to consider when orchestrating a PR initiative or campaign. While strategy (where are we going?) is the foundation for any effort, the tactics (how are we getting there?), and more … Continue reading →

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The Anatomy of a Succesful PR Campaign: What are we dealing with anyway? (Part 1 of 2)

Posted on March 25, 2008 by InsideLegal

We routinely work with technology companies who realize that public relations can add tremendous value to ongoing marketing efforts, new product introductions, and even future initiatives. This is a good start but if you dig a little deeper and ask … Continue reading →

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ABA TECHSHOW Media Panel Take-Aways: Info you can use

Posted on March 18, 2008 by InsideLegal

ABA LPM and Envision Agency hosted the first ABA TECHSHOW Legal Media Panel discussion and subsequent publication “Meet & Greet” last Wednesday, the eve of TECHSHOW. Per our post Thursday, the event was well attended and the feedback we have … Continue reading →

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Editorial Calendars: Making the most out of knowing what editors are focused on

Posted on March 3, 2008 by InsideLegal

Editorial calendars are a standard component of most publications’ media kit and can help you shed light onto what particular content themes editors will be covering throughout the year. Traditionally editorial calendars have been used to help advertisers figure out … Continue reading →

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