Monthly Archives: March 2008

Competitive Intelligence That is Too Easy Not to Use

Posted on March 31, 2008 by InsideLegal

Of all the programs/services I have used over the years to track things going on in the legal vendor community, none has worked as well as Google Alerts.  You can enter any search terms (competitors, law firm names, industry thought … Continue reading →

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The Anatomy of a Succesful PR Campaign: What are we dealing with anyway? (Part 2 of 2)

Posted on March 27, 2008 by InsideLegal

Recently, we talked about the strategic components you might want to consider when orchestrating a PR initiative or campaign. While strategy (where are we going?) is the foundation for any effort, the tactics (how are we getting there?), and more … Continue reading →

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The Anatomy of a Succesful PR Campaign: What are we dealing with anyway? (Part 1 of 2)

Posted on March 25, 2008 by InsideLegal

We routinely work with technology companies who realize that public relations can add tremendous value to ongoing marketing efforts, new product introductions, and even future initiatives. This is a good start but if you dig a little deeper and ask … Continue reading →

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ABA TECHSHOW Wrap-up

Posted on March 20, 2008 by InsideLegal

TECHSHOW 2008 was the best TECHSHOW yet – at least according to Jobst and me and the many vendors and speakers we spoke with.  Although the new location, Hilton Chicago, was a beautiful property with incredible sleeping rooms, I found … Continue reading →

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ABA TECHSHOW Media Panel Publication Profiles

Posted on March 19, 2008 by InsideLegal

Here’s our final post on the first ABA TECHSHOW Legal Media Panel Discussion hosted by ABA LPM and Envision Agency last week. We’ve included publication profiles and panelist contact information: ABA’s Law Practice Law Practice magazine is dedicated to helping … Continue reading →

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ABA TECHSHOW Media Panel Take-Aways: Info you can use

Posted on March 18, 2008 by InsideLegal

ABA LPM and Envision Agency hosted the first ABA TECHSHOW Legal Media Panel discussion and subsequent publication “Meet & Greet” last Wednesday, the eve of TECHSHOW. Per our post Thursday, the event was well attended and the feedback we have … Continue reading →

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ABA TECHSHOW Media Panel

Posted on March 13, 2008 by InsideLegal

Today, ABA LPM and Envision Agency hosted the first ABA TECHSHOW Legal Media Panel Discussion and subsequent publication “Meet & Greet”.  The event, attended by 25 legal technology companies and ABA LPM and TECHSHOW executive staff, brought together an array … Continue reading →

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Just in Time for ABA TECHSHOW/LMA Annual Conference…How To Measure Trade Show Return on Investment (ROI)

Posted on March 6, 2008 by InsideLegal

With marketing budgets being scrutinized more than ever, measuring the return on your trade show investment is a hot topic. There is not one magic formula that will determine trade show success for every company, however, setting objectives relating to … Continue reading →

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Meet and Greet Legal Media Editors at ABA TECHSHOW

Posted on March 4, 2008 by InsideLegal

If you are heading to ABA TECHSHOW next week… ABA LPM and Envision Agency are producing the First ABA TECHSHOW Legal Media Panel Discussion and publication “Meet & Greet”.  This is a media-focused event that includes several legal association publications … Continue reading →

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Editorial Calendars: Making the most out of knowing what editors are focused on

Posted on March 3, 2008 by InsideLegal

Editorial calendars are a standard component of most publications’ media kit and can help you shed light onto what particular content themes editors will be covering throughout the year. Traditionally editorial calendars have been used to help advertisers figure out … Continue reading →

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