Category Archives: Marketing

LegalTech New York – Exhibit Hall Pictures

Posted on February 17, 2009 by InsideLegal

For those of you that didn't make it to New York for LegalTech, here are some pictures of the exhibit hall (Floors 1-3), taken Monday morning between 11-1.   [New for 2009 – Ballroom turned into exhibit space]       … Continue reading →

Posted in Events, Legalweek/Legaltech, Marketing, Vendors | Leave a comment

InsideLegal Legal Vendor Marketing Survey: Results Preview

Posted on February 1, 2009 by InsideLegal

This is a first in a series of preview posts on the inaugural US edition of the 2008 InsideLegal Legal Vendor Marketing Survey that was completed last fall. The survey yielded invaluable information and feedback from 97 vendor company participants and InsideLegal will be … Continue reading →

Posted in Legal Industry, Market Research, Marketing, Surveys | Leave a comment

Up Your Marketing In a Down Economy

Posted on January 20, 2009 by InsideLegal

Happy New Year everyone!  It seems that when we left off before the holidays, there wasn't quite the scramble to compensate for the economy and the issues it was bringing to the legal industry.  Now, just over a month later, … Continue reading →

Posted in Marketing | Leave a comment

ILTA is Here! Don’t Miss out on the Program Offered for Vendors on Monday!

Posted on August 19, 2008 by InsideLegal

We at Envision/InsideLegal have been co-producing the Vendor Education Program at the ILTA Annual Conference since 2004.  For our fifth year anniversary, we  took a step back and looked at how we could improve the program, resulting in a plan … Continue reading →

Posted in Events, ILTA, Market Research, Marketing, PR, Vendors | Leave a comment

Demystifying Roadshows

Posted on April 14, 2008 by InsideLegal

The term “road show” conjures images of rocks stars and back stage parties.  In actuality, marketing and sales road shows, which have been a popular marketing tool utilized in Australia and Europe for quite some time, are now also gaining … Continue reading →

Posted in Marketing | Leave a comment

Writing Web copy your competition will envy

Posted on April 2, 2008 by InsideLegal

When is the last time you surfed a b2b website that satisfied you with useful content, clever navigation, and extras you simply did not expect? In my case, it’s been a while. While many consider the net the "great equalizer", … Continue reading →

Posted in Marketing | Leave a comment

Just in Time for ABA TECHSHOW/LMA Annual Conference…How To Measure Trade Show Return on Investment (ROI)

Posted on March 6, 2008 by InsideLegal

With marketing budgets being scrutinized more than ever, measuring the return on your trade show investment is a hot topic. There is not one magic formula that will determine trade show success for every company, however, setting objectives relating to … Continue reading →

Posted in Marketing | Leave a comment

R-O-I: Silver bullet or Kiss of Death

Posted on January 21, 2008 by InsideLegal

ROI has got to be the most overused (but not necessarily overrated) buzzword to come along in the last five years. Measuring return-on-investment has gone far beyond a mathematical equation that helps determine the ultimate financial worth (worthiness) of a … Continue reading →

Posted in Marketing | Leave a comment

Value of placing ads with editorial content

Posted on January 21, 2008 by InsideLegal

When is the last time you received a voicemail from an ad representative looking to sell you ad space in an upcoming publication? What about the call volume associated with any sort of press coverage or mention you received in … Continue reading →

Posted in Marketing | Leave a comment

Effective Marketing Programs

Posted on January 21, 2008 by InsideLegal

With the beginning another year, this is a great time to think about the effectiveness and measurement of your marketing programs. Of course, all marketers aim to introduce and execute upon effective marketing programs, but what determines efficacy and how … Continue reading →

Posted in Marketing | Leave a comment