Category Archives: Marketing

ILTA Vendor Education/Media Program – Produced by InsideLegal.com

Posted on August 7, 2009 by InsideLegal

For the sixth year, we at InsideLegal.com will be producing the Vendor Education/Media Program at the Annual ILTA Conference (August 23-27).  If you will be attending ILTA and have not already signed up to attend, please do so.  Again, we want … Continue reading →

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Ten Rules for Conference Vendors from Matt Homann

Posted on July 30, 2009 by InsideLegal

Just in time for ILTA, below is a list of ten rules for conference vendors from LexThink's Matt Homann.  How many of the rules does your company break?  1.  If the only way you can sell your value proposition is … Continue reading →

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Tune in to the Get A Life Conference Free Live Stream Wednesday & Thursday (May 27 & 28)!

Posted on May 26, 2009 by InsideLegal

As you might be aware, the Total Practice Management Association is hosting its inaugural Get a Life.™ Conference (follow #GAL09 on Twitter) Wednesday and Thursday of this week (May 27-28th) in Chicago. True to its mission of educating legal professionals … Continue reading →

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Outside Insights for Legal Exhibitors

Posted on April 14, 2009 by InsideLegal

Often, vendors spend more effort preparing for a trade show and talking about maximizing their efforts there, than they do actually "working" the show.  Tim Corcoran of Altman Weil wrote an article about this topic that has some great points to think about … Continue reading →

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Master Legal Technology/Law Firm Management Events Calendar

Posted on April 7, 2009 by InsideLegal

We have published the InsideLegal Legal Technology/Law Firm Management Master Events Calendar, the only comprehensive, one-stop, international legal technology event overview we know of (includes over 80 events). If you have an event you would like us to consider adding … Continue reading →

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Back to the Basics

Posted on April 7, 2009 by InsideLegal

When’s the last time you received a fax that wasn’t a solicitation or offer for a 50% off lunch coupon? With emails cluttering our Inbox, blogs (of course not this one ;-)) popping up by the thousands, and twitter starting … Continue reading →

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InsideLegal Vendor Marketing Survey – Results Analysis: Budgets … Rags and Riches

Posted on March 5, 2009 by InsideLegal

Earlier we introduced our inaugural InsideLegal Vendor Marketing Survey that we administered last fall.  Here's the first in a series of posts containing the results. The survey, primarily completed by senior marketing folks (90+% are managers or higher), provided a balanced cross-section across … Continue reading →

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Legal Technology Vendor Marketing Spend vs. Total Company Revenues Benchmark

Posted on March 5, 2009 by InsideLegal

How many times have you wondered how much your competitors are spending on their marketing initiatives compared to you or even compared to the industry as a whole?  Based on our decade long conversation with the legal technology vendor community … Continue reading →

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ILTA’s UK Event, INSIGHT 2009 – Still Time to Get Involved!

Posted on March 5, 2009 by InsideLegal

As most legal technology vendors know, there is usually a stampede to get involved with ILTA events as a sponsor.  ILTA’s 4th annual U.K. event, INSIGHT 2009, is right around the corner and there is still availability for vendor sponsorship.  … Continue reading →

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LegalTech New York – The Post Post

Posted on February 17, 2009 by InsideLegal

Another year, another LegalTech under our collective belts. This year was our 9th trip to NY for LegalTech and everyone was waiting to see how the "hold your breath because of the economy" scenario would play out. Overall attendance appeared to … Continue reading →

Posted in Consultants, Events, Legal Industry, Legalweek/Legaltech, Marketing, People, Vendors | Leave a comment