Category Archives: Marketing

Not your average ILTA session…ILTA Vendor Education Program Addresses Legal Technology Vendor/Consultant Needs

Posted on September 10, 2010 by InsideLegal

The dust has slowly settled on an ILTA educational conference that not only ended with a bang (a la the inaugural ILTA Distinguished Peer Awards), but overall proved that NOTHING compares to this 4 1/2 day extravaganza of legal technology … Continue reading →

Posted in Events, ILTA, InsideLegal Courses, Legal Industry, Market Research, Marketing, Media, PR, Social Media, Speaking Opportunities, Surveys, Thought Leadership, Vendors | Leave a comment

ILTA/InsideLegal Vendor Education Program – Faculty Announced!

Posted on August 12, 2010 by InsideLegal

For the 7th year, InsideLegal will be producing the ILTA Vendor Education Program at the Annual ILTA Conference. This program was started by ILTA and InsideLegal years ago to provide added value to ILTA's sponsors. The program is open to … Continue reading →

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BtoB Magazine Shines Spotlight on Legal Market

Posted on August 4, 2010 by InsideLegal

Click on article to expand Every July, BtoB Magazine, the leading magazine for all things marketing in the b2b world, spotlights the legal market as part of its comprehensive vertical insight guide. These insights cover 15 markets (from  agriculture to pharmaceuticals) … Continue reading →

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ILTA 2010: It’s Officially Crunch Time

Posted on July 19, 2010 by InsideLegal

Last week, we wrapped up our annual "ILTA Marketing Plan" webinar, which we co-host with Peggy Wechsler, ILTA's program director. While this session is geared at any and all details related to exhibiting at the August educational conference - you can download … Continue reading →

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InsideLegal Working on ILTA Vendor Program & ILTA’s Member Technology Purchasing Survey

Posted on May 17, 2010 by InsideLegal

          We at InsideLegal have been working with ILTA's Program Director, Peggy Wechsler to update the 2010 ILTA Member Technology Purchasing Survey that spotlights the technology purchasing history and future plans for law firms with 50 attorneys and … Continue reading →

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Has anyone tweeted about your company lately?

Posted on February 18, 2010 by InsideLegal

By now, hopefully you all have setup Google Alerts to monitor any online mentions of your company, products or competition.  Whether or not you have become active in the legal technology Twitter community, there is no excuse not to have … Continue reading →

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LegalTech New York 3.0 – Day 3 Recap

Posted on February 4, 2010 by InsideLegal

The third and final day of LegalTech started off with a bang and a truly impressive headliner in Malcolm Gladwell and his participation in Wednesday's keynote – "I3: The New Convergence of Intelligence, Intuition and Information". Gladwell, along with Dr. … Continue reading →

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LegalTech New York 2.0

Posted on February 3, 2010 by InsideLegal

No rest for the weary on day 2 of LegalTech – which is more and more looking like a ray of economic sunshine for 2010 (see some vendor reactions below). Tuesday kicked-off with the annual ALM Editor's breakfast hosted by … Continue reading →

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Just in time for the New Year…2010 Master Legal Events Calendar Released by InsideLegal.com

Posted on December 30, 2009 by InsideLegal

115+ Legal Events at-a-Glance!  We have just published the InsideLegal Legal Technology/Law Firm Management Master Events Calendar for 2010 – the most comprehensive, one-stop, legal industry event resource available. If you have an event you would like us to consider … Continue reading →

Posted in Cool Tools & Tips, Events, Legal Industry, Legalweek/Legaltech, Marketing | Leave a comment

Lead Generation Marketing: Converting RSVPs into Attendees

Posted on September 10, 2009 by InsideLegal

As anyone familiar with marketing knows, a majority of marketing initiatives are conceived to generate leads and ideally sell, or at a minimum, greatly assist in selling a company's goods and services. The legal technology industry is no different. In fact, … Continue reading →

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