Monthly Archives: November 2013

12 Rules of Law Firm-Client Relationship Marketing (Part Two)

Link to InsideLegal's Experience Lab Coverage on Storify Link to All Presentations from One North's Experience Lab   […This is Part Two of our Relationship Rules from One North's 2nd annual Experience Lab. Check out Part One here.]  Relationship Rule #7: … Continue reading

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12 Rules of Law Firm-Client Relationship Marketing (Part One)

Link to InsideLegal's Experience Lab Coverage on Storify Link to All Presentations from One North's Experience Lab A couple of weeks back we were hyper-focused and engaged, playing 'The Relationship Game' with 115 other marketers as part of One North's … Continue reading

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Social Media Blueprint – Setting Up Google Alerts

If you do nothing else to track and monitor your name and your brand, Google Alerts is a must. It is free, sets up in less than a minute and you can link to your email or your Gmail address.  … Continue reading

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Social Media Blueprint – Setting Up a HootSuite Account

HootSuite is our preferred tool for not only our Twitter activities, but also managing and tracking all our social media channels. Although there is a HootSuite Pro account upgrade, the basic free account will probably be all you need. We … Continue reading

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Social Media Blueprint – Setting Up a Twitter Account

Setting up a Twitter account will allow you to join the online conversation taking place online and/or allow you to follow it even if you don’t intend on posting yourself. Setting up an account is really easy and can be … Continue reading

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Can We Talk About Our Relationship? … One North’s Experience Lab Primed to Tackle the Tough Questions

This week, we head to Chicago for One North's 2nd annual Experience Lab (The Lab), an invite-only event designed to "create moments of inspiration for leading marketers and technologists." The concept is straight-forward: unite legal marketing and business development innovators for … Continue reading

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