It's one thing to land a speaking 'gig' at ILTA's annual conference – it's another to properly promote it and share it with other ILTA speakers as well as the general conference attendee base. With over 200 sessions taking place over the 4 days, the competition for the attention of the attendees can be tough. This is where smart yet tactful use of readily available social media tools comes in. To that end, we were recently invited to present on the ILTA Speakers/Conference Committee Webinar hosted by ILTA's Conference Co-Chairs Skip Lohmeyer and Rachelle Rennagel, on "Promoting Your ILTA Session Through Social Media (While Growing and Engaging Your Audience)". 

Below are the files from the presentation:

• #ILTA13 Social Media Plan Cheat Sheet
• Presentation - "Promoting Your ILTA Session Through Social Media"
• Audio Recording - "Promoting Your ILTA Session Through Social Media"

We have been working with legal professionals (firms, vendors and consultants) for close to 8 years on enhancing their social media presence (back then this meant blogging) and shared tips for pre-engaging session audiences, offering collaboration and promotional advice during the sessions, and ensuring the post-conference buzz remains strong long after the Vegas dust has settled. At the conclusion of our presentation, we had 3 social media flash case studies - David Hobbie, Charles Christian and Mary Abraham – who shared their tips and tricks for leveraging social media to establish relationships and make connections. Lastly, ILTA's IT Director Clay Gibney discussed the avenues available to speakers and all ILTA members within the ILTA
Connected Community to promote and add value to their sessions.