What percent of total revenue do legal vendors spend on marketing? What about your competitors? How does your budget compare?

You can read the results to that question from our 2008 legal vendor survey here, but better yet, you can complete the 2012 InsideLegal Vendor Marketing Survey (takes approx. 10 minutes) to find out how your marketing budget compares to other vendors, what your competitors spend on marketing, where they advertise, what market research they value, etc. In exchange for participating, you'll be the first to receive the full results report upon survey completion (for free) and we'll also immediately email you the complete 2008 survey report with data from 97 legal vendors to review in the meantime. Here are the details…

Since joining legal in 1999, we had searched for industry marketing and spending benchmarks that are commonplace in other industries that don't exist within the legal community. Knowing what your peers are spending on marketing and getting a better feel for what marketing strategies work and why is essential. For that reason, in 2008 InsideLegal conducted its inaugural Legal Vendor Marketing Survey that covered marketing budgets, the marketing mix, public relations, market research and the relevance of specific legal technology events and it yielded 97 unbiased and independent responses. We now feel the vendor community is ready for a follow-up survey – especially considering the major economic downturn we experienced. We encourage all vendors interested in getting better data surrounding their marketing and PR efforts to complete the survey and get engaged in the ensuing conversation. 

With that said, we are currently inviting legal technology vendors (CEOs, VPs, directors, marketers, managers and anyone with keen insight and understanding of their corporate marketing strategy and plan) to complete our 2012 InsideLegal Vendor Marketing Survey. We received 97 responses to our 2008 survey and we'd love to exceed that. The 42 questions will take participants 10-13 minutes to complete and all respondents (with completed surveys) will receive the final results. All results are kept completely confidential. In addition, upon completion of the survey, we will immediately send you the results report from the 2008 InsideLegal Vendor Marketing Survey. Take the time and complete the survey now and you'll have that information before LegalTech New York next week. The 2008 survey included the following, and much more, from a wide mix of legal vendor respondents:

• % of revenue spent on marketing
• what publications they advertised in
• reviews on the top legal conferences
• top categories of marketing spend
• market research recommendations

Here is a glance at the 2012 InsideLegal Vendor Marketing Survey questions:

• Marketing Budgets: How much are you spending on marketing efforts and how does this compare to other vendors?
• Marketing strategy: Who do you market to? What are your key marketing objectives?  What aspects of your marketing program have you outsourced?
• Marketing Events: How do you rank/rate the big legal events such as LegalTech and ILTA? Does your company host a User Conference? 
• Advertising: Where do you advertise? What is the mix of print vs. online?
• Public Relations: What is your media relations approach?  What is included in your (and your competitor's) PR plan? 
• Market Research: Who uses research to support marketing and sales efforts? What type of research proves most effective? What industry surveys do you and your competitors follow?