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Every July, BtoB Magazine, the leading magazine for all things marketing in the b2b world, spotlights the legal market as part of its comprehensive vertical insight guide. These insights cover 15 markets (from  agriculture to pharmaceuticals) and include case studies, expert advice and best practices on how to best reach the target verticals. 

The 2010 law market edition focused on how best to get the attention of law firms (with proven ROI) and their clients (via compelling rich media). Check out the lead story (or click on article to the right to expand) featuring Jobst Elster, InsideLegal's Head of Content (also doubles as Envision's VP), and his take on effectively reaching and connecting with lawyers in the post "funeral" (read bad economy) era.

On a separate note, it was equally great to see legal thought leaders represented in the publication's annual "Who's Who in B-to-B" 2010 with ALM's CEO Bill Pollak making the cut in the 'who's who' business media category.