InsideLegal Vendor Education Program – ABA TECHSHOW

Posted on March 19, 2010 by InsideLegal

For the second year, InsideLegal is producing the Legal Vendor Education program at ABA TECHSHOW courtesy of the ABA Law Practice Management staff and board. The complimentary program will be held Wednesday, March 24, 2:00-4:15pm in the SW Hall/Vendor Track Area of the Hilton Chicago. We are offering 2 sessions – "Working with the Legal Media" and "Utilizing Social Media to Market Your Company" – with each panel consisting of 3-4 faculty, including ABA staff and recognized industry experts.  Exhibiting vendor executives and marketing/PR managers are encouraged to attend and will learn:

  • How to submit press releases and content that legal editors will read and consider for their publications
  • When to pick up the phone and call editors vs. relying on the "process"
  • How you can champion your clients' successful use of your technologies
  • How you can benefit from social media without being an expert
  • What can be gained by using social media monitoring tools to keep up with the legal market
  • Why now is the perfect time to get your feet wet with twitter

Here's the complete schedule:

2:00   Introduction

2:05   Legal Media Panel – Working with the Legal Media 

3:00   Utilizing Social Media to Market Your Company

  • JoAnna Forshee – InsideLegal (@InsideLegal) Moderator
  • Tim Baran – uMCLE-Mandatory CLE Unplugged! (@umcle)
  • Larry Port – Rocket Matter (@rocketmatter)

4:00   Question and Answer session

4:15   Conclusion

To participate, please RSVP for each attendee with name, company, title and email address to JoAnna Forshee.  Thanks again to the ABA TECHSHOW and the TECHSHOW Board – particularly Debbie Foster, TECHSHOW Chair and Kristin Bakota, TECHSHOW Meeting Planner – for making this valuable vendor education program possible.

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