By now, hopefully you all have setup Google Alerts to monitor any online mentions of your company, products or competition.  Whether or not you have become active in the legal technology Twitter community, there is no excuse not to have Twitter mentions monitored as well.

Getting started with twitter searches on your product or brand are easy ways to dive in. There are many Twitter tools and utilities and we will be covering more in InsideLegal's upcoming Twitter Starter Guide, but for now, here are 2 ways to keep track of your brand.  They are both free and easy to use so no excuses! 

• TweetBeep - Operates like Google Alerts for Twitter. You can setup a free account to monitor Twitter for any mentions of your company/product – even if you don't have a Twitter account.
• Twitter Search – Searches Twitter posts just like Google searches websites.