According to the press release released today… 

Incisive Media Announces ALM Rebranding
NEW YORK–Incisive Media, a global leader in specialized business news and information, today announced the rebranding of its ALM unit, corporate parent to major brands including The American Lawyer, Real Estate Forum, Law.com and LegalTech. ALM, acquired by Incisive in August 2007, and ALM’s various divisions, including Real Estate Media and Insight Information, will now operate under the global Incisive Media brand. ALM products and services will continue to use their existing customer branding.

“This milestone reflects the growing integration of our organizations, and our ability to collaborate across geographies, markets and businesses for the benefit of customers,” said Tim Weller, group chief executive of Incisive Media. “For our readers, this means expanded access to broader content in all the markets we serve. For advertisers and sponsors, our rebranding signifies wider and deeper reach among senior decisionmakers in key vertical segments.”

“Our customers will continue to deal, on a simplified basis, with the product and service brands they know and trust,” added William Pollak, chief executive officer – North America. “This move will, however, streamline communications and underline the progress we’ve made in combining our operations. Incisive Media, for example, can now offer customers many options across one unified legal group that includes Legal Week in the U.K., Law.com on the Web and The American Lawyer in North America, as well as numerous other legal publications, Web sites, conferences and events.”

In conjunction with the branding transition, Incisive will be consolidating many of its existing offices into two new facilities at 120 Broadway and 4 MetroTech Center in New York City.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer. For more information, visit www.incisivemedia.com.

ALM, The American Lawyer, Real Estate Forum, Law.com, LegalTech, and all other ALM publication and product names are either registered trademarks or trademarks of ALM Properties, Inc.