Last week we wrote: "InsideLegal is introducing its inaugural Technology Vendor Marketing Survey, open to all legal technology companies. The survey will help participating companies measure marketing spend, provide tactical benchmarks and deliver comparative metrics."
The survey is now LIVE and includes questions covering vendor marketing budgets, marketing planning, event strategy and selection, ad placements, and market research. All responses are strictly confidential.
To receive the entire results, participation is required. By completing the survey, participating vendors will be able to compare themselves to their peers in terms of where they are spending money, what events they are attending, where they are advertising, and how their marketing mix compares to others.
The power of this survey is in the numbers, so the more companies participating the better. There is no cost for acquiring this wealth of market intelligence except vendor participation. If you have any questions about participating, please contact JoAnna Forshee.
Complete the InsideLegal 2008 Legal Technology Marketing Survey