Over the last decade, there has been a major shift in the marketing programs and tactics used by legal technology vendors to attract the community’s attention.  One thing that has not changed much, however, is the difficulty in adequately measuring marketing spend and a lack of benchmarks and metrics.  These metrics are needed when it comes to better understanding what legal vendors should be spending on marketing, where they are spending money, what events they are attending, where they are advertising, and most importantly how their marketing mix compares to that of their peers and competitors within the legal space.

With that said, InsideLegal is introducing its inaugural Technology Vendor Marketing Survey (open to all legal technology companies) to cover those topics. We are now finalizing the survey instrument and have been working with the vendor and consultant community on fine-tuning the questions in order to maximize the usefulness of the results. The power of this survey is in the numbers so the more companies participate the better. There is no cost for acquiring this wealth of market intelligence except your participation.  The actual responses will be completely confidential to protect all companies.  We will post the survey link on InsideLegal within the next week. If you would like to participate in the survey and therefore receive the final report (we are focusing on marketing VPs, Directors and marketing department heads), please email JoAnna Forshee.