Monthly Archives: January 2008

Time to Go the Extra Mile

Posted on January 25, 2008 by InsideLegal

With the fragile state of the market today, it is imperative that companies work harder to ensure that their tradeshow dollars deliver solid return.  Companies are beginning to compete more for the attention of the attendees instead of sticking with … Continue reading →

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YouTube Tool

Posted on January 25, 2008 by InsideLegal

Recently, I create a video and uploaded it to YouTube (Envision’s very own Jobst Elster competing in the Ironman Florida competition!) but then somehow managed to lose the original file in an unfortunate laptop incident.  YouTube does not allow you … Continue reading →

Posted in Cool Tools & Tips | Leave a comment

Contribute to Charity while you IM

Posted on January 25, 2008 by InsideLegal

There are many ways to give back, but some rare opportunities require absolutely no effort and therefore fall in the “no-brainer” category.  One way is through Windows Live Messenger i’m Initiative.  Almost everyone has a Messenger IM account with Windows … Continue reading →

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R-O-I: Silver bullet or Kiss of Death

Posted on January 21, 2008 by InsideLegal

ROI has got to be the most overused (but not necessarily overrated) buzzword to come along in the last five years. Measuring return-on-investment has gone far beyond a mathematical equation that helps determine the ultimate financial worth (worthiness) of a … Continue reading →

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Value of placing ads with editorial content

Posted on January 21, 2008 by InsideLegal

When is the last time you received a voicemail from an ad representative looking to sell you ad space in an upcoming publication? What about the call volume associated with any sort of press coverage or mention you received in … Continue reading →

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Survey says: Legal technology surveys and how they can help

Posted on January 21, 2008 by InsideLegal

Many companies commission internal surveys to seek questions to pressing market research, competition, and market trend answers – just as many also completely ignore the findings and recommendations. Much can be gained from surveys and research, and much of it … Continue reading →

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Effective Marketing Programs

Posted on January 21, 2008 by InsideLegal

With the beginning another year, this is a great time to think about the effectiveness and measurement of your marketing programs. Of course, all marketers aim to introduce and execute upon effective marketing programs, but what determines efficacy and how … Continue reading →

Posted in Marketing | Leave a comment